Custom business systems for companies that have outgrown spreadsheets.
I’m Martin from MHDev. I build custom business systems — admin dashboards, CRM-style tools and internal software — for small businesses that need a better way to manage jobs, customers, orders, documents, stock, and internal workflows.
Running the business from spreadsheets, paper, and WhatsApp?
If any of that sounds familiar, a custom business system built around your actual workflow can pull it all into one secure, private system for your team.
Custom business systems — CRM tools, admin dashboards and internal software
A custom business system is a private internal tool for your staff. Depending on your business, it might work like a CRM, job management system, quote tracker, stock system, document manager, or admin dashboard. The important part is that it’s built around your actual process — instead of forcing your team into generic software.
Custom admin dashboards
The core service. A secure online system for managing jobs, orders, quotes, customers, stock, documents, and internal workflows — with staff logins, role permissions, search and filtering, dashboard summaries, exports, and reporting shaped around how your business runs.
Internal CRM-style systems
Some systems work like a custom internal CRM — a customer database with enquiry tracking, quote follow-ups, notes, job and order history, and staff tasks. Others go broader than CRM, covering stock, documents, and business-specific processes generic tools can’t handle.
Workflow automation
Built into the dashboard, not sold as buzzwords: automatic email notifications, spreadsheet processes converted into proper database workflows, PDF generation from records, scheduled reports and exports, CSV imports, and simple API connections where they genuinely save time.
AI workflow consulting
Find practical ways AI can save your team time. I review your repetitive admin, identify where tools such as Claude or ChatGPT genuinely help, and prove it with a small measured pilot before you commit to anything larger. Document processing, email drafting, enquiry handling and data extraction.
Business websites Secondary
I can build simple business websites and frontend pages, especially where they connect to an admin system — but custom internal systems are the main focus, not web design.
Technical SEO audit Secondary
A one-off practical review of your existing website: technical issues, page structure, metadata, headings, indexing, and speed. No ongoing content writing, link building, or monthly SEO packages. Details below.
Every system is scoped individually — from modules like these
No two businesses get the same dashboard. These are typical modules and features; your system only includes what your workflow actually needs.
Industries this tends to fit well
A clear process, from first call to a working system
Free initial call
A short 20–30 minute conversation to understand your business problem, explain the options, and decide together whether a custom business system makes sense for you.
Paid discovery & workflow review
We go through your current spreadsheets, paperwork, and processes in detail. You get a short written recommendation: an MVP feature list, estimated build cost, and care plan suggestion — useful even if you don’t proceed. Can be credited against the build if agreed.
MVP scope agreed
We agree a fixed-scope first version that solves one clear business problem or workflow properly. Anything outside the agreed scope is handled as additional development, so there are no surprises.
Build the first version
I build the dashboard — database, forms, tables, logins, permissions, and workflows — with check-ins along the way so it matches how your team actually works.
Launch & handover
Secure hosted deployment with SSL, secure staff login, and database backups set up. Your team gets a walkthrough so everyone knows how to use the system from day one.
Ongoing care & evolution
A monthly care plan keeps the system hosted, backed up, updated, and supported. New features are added as separate paid work when your business needs become clearer.
The first version is intentionally focused. Most admin dashboards keep evolving after launch — once your team uses the system daily, the next most valuable features become obvious. Those are added as clearly quoted follow-up work, not squeezed into a vague unlimited plan.
Transparent pricing, with no unlimited-work promises
MVP admin dashboards start from £2,500, with managed hosting and support from £79/month. Extra features and ongoing development are quoted separately or billed at the agreed hourly rate.
Project & build stage
One-off work to get from a first conversation to a working system: initial call, discovery, the MVP / Phase 1 build, and any extra development after that.
| Service | What it covers | Price |
|---|---|---|
| Initial consultation | Short call to understand the problem and check the fit | Free |
| Discovery / workflow review | Workflow & spreadsheet review, MVP feature list, written recommendation & estimated build cost — may be credited against the build if agreed. Remote from £300, on site around Burton from £500 | from £300 |
| MVP admin dashboard / Phase 1 build | Fixed-scope first version: secure login, 1–3 core modules, forms, tables, dashboard screens, secure hosted deployment with SSL | from £2,500 |
| Extra development | New pages, modules, reports, exports, automations & integrations after launch | from £50/hour |
| Priority / advanced development | Priority, complex or advanced work, by agreement | £65/hour |
| Technical SEO audit | One-off technical & structure review of an existing website | from £300 |
AI consulting
Practical AI in small, measured steps: find where it helps, prove the saving, then build it properly. How the stages fit together, worked examples and an ROI calculator are on the AI consultant in Burton upon Trent page.
| Service | What it covers | Price |
|---|---|---|
| AI workflow review | Repetitive-task review with yearly costs quantified, plus a written report on where AI or simpler automation would measurably help. Remote from £300, on site around Burton from £500; credited against a pilot or implementation if you go ahead | from £300 |
| AI workflow pilot | A small fixed-price first project: one clearly defined process improved with AI and measured before and after. No review required if you already know the process | from £900 |
| AI implementation & integration | What a pilot proves, built into your real systems and workflow with proper access control | quoted individually |
| AI tools setup & staff training | Business AI accounts set up properly: usage guidelines, reusable prompts, role-specific workflows and hands-on training | quoted individually |
After launch: monthly care plans
If MHDev hosts and manages your system, a monthly care plan keeps it hosted, backed up, updated, and supported. Care plans are not development subscriptions — new features are separate paid work.
Basic Care
- Managed hosting setup
- Cloudflare DNS & SSL setup
- Daily database backup setup
- Email support
- Up to 30 minutes of small support per month
Standard Care
- Everything in Basic Care
- Priority over Basic clients
- Monthly basic server check
- Up to 1 hour/month of small fixes or minor support
- Small configuration changes
Business Care
- Everything in Standard Care
- Higher priority support
- Up to 2 hours of small fixes per month
- Quarterly workflow review
- Better fit for ongoing, evolving systems
Real systems, built for real operational businesses
Operations dashboard with evolving workflows
- Problem
- Day-to-day operations tracked across spreadsheets and manual processes, with workflow requirements no off-the-shelf tool could match.
- Solution
- A custom internal dashboard covering the company’s core records and processes, with role-based staff logins, status workflows, document handling, and reporting.
- Outcome
- The system runs the business’s daily admin and continues to grow — new modules and workflow changes are added as the business evolves.
Product & order management screens
- Problem
- Products, orders, and enquiries flowing through the business in ways that generic tools and spreadsheets couldn’t represent properly.
- Solution
- Internal management screens built around the company’s real product and order structure, connected to the way staff already work.
- Outcome
- Less duplicated admin and a system shaped around the business — not the other way round.
Lead & enquiry tracking workflows
- Problem
- Structured multi-step admin with document collection and status tracking at each stage — the kind of process generic CRMs handle poorly.
- Solution
- CRM-style tracking screens for managing enquiries, applications, statuses, documents, and internal review steps in one place.
- Outcome
- A structured, multi-step admin process carried end to end in a single system instead of scattered records.
Client details are kept private — these summaries are intentionally anonymised. On a call, I’m happy to talk through relevant experience in more detail.
A personal service, not a faceless agency
I’m Martin Holecek, a full-stack developer based in Burton upon Trent, working with businesses around Derby, Swadlincote, Birmingham and the wider Midlands. I’ve been interested in programming since childhood and later studied Computer Science at the University of Derby, where I earned my bachelor’s degree.
Most of my professional work has been around practical business systems — admin dashboards, databases, workflow tools, integrations, and internal business screens that need to match how a real company operates. That includes ongoing admin dashboard development, business-specific management screens, product and order workflows, and CRM-style lead tracking flows — each business with its own workflows, screens, rules, and ongoing requirements.
My focus is practical systems, not overcomplicated software. The best business system is the one your staff actually use every day without thinking about it.
MHDev is intentionally small and personal. New projects are taken on selectively to keep the work personal, focused, and properly supported.
Tell me about your workflowAt a glance
- Who Martin Holecek, full-stack developer
- Based in Burton upon Trent (Staffordshire), working UK-wide
- Education BSc Computer Science, University of Derby
- Focus Custom business systems — CRM tools, admin dashboards & internal software
- Experience Operations dashboards, product/order management screens, lead & enquiry tracking workflows
- Approach Small number of clients at a time
Built to be secure, stable and maintainable
The dashboard is treated as a managed business system, not a throwaway website. The care plan focuses on secure access, clear support boundaries, stable hosting, SSL and database backups.
Systems are built with a maintainable structure, so they stay practical to support and improve over the years — with sensible permissions for staff, and clear boundaries around what the care plan covers and what is quoted as new development.
This is practical stability for small and medium-sized businesses — honest, well-managed care rather than enterprise-style SLA promises.
Staff login and permissions appropriate for the system, so people only see what they should.
Hosting setup and maintenance handled for you, without exposing you to technical complexity.
A secure browser connection and professional domain configuration as standard.
Backup setup is included in hosted care plans, so your business data isn’t a single copy.
One-off technical SEO & performance audit
An audit-only service for existing websites — a practical technical review with prioritised recommendations, not an ongoing SEO retainer.
I can review your existing website and provide a practical SEO and performance audit covering technical issues, page structure, metadata, headings, indexing, speed, and simple improvement opportunities. I do not offer ongoing content writing or link-building services — this is a one-off, practical technical review.
- Technical SEO review
- Page speed review
- Metadata & headings review
- Indexability & sitemap checks
- On-page structure review
- Practical, prioritised recommendations
Larger site audits from £500, quoted based on the size of the site.
Ask about an auditSee what a system like this actually looks like
Describing a custom dashboard only gets you so far. There are working examples you can open and click through: complete systems with their own navigation, realistic data, search, filtering and status tracking, each built around one industry's way of working rather than a generic template.
Nothing needs a login and nothing can be broken, because every record is fictional sample data. Each example also has its own page explaining the problem it solves, the workflow it follows, what it covers, and what a custom build for a real business would add on top of it.
Tell me about your admin problem
The best first step is a short, free call — 20–30 minutes to understand your business problem and decide together whether a custom business system makes sense.
Fill in the form and I’ll get back to you personally. The more you can tell me about your current process — the spreadsheets, the paperwork, the double entry — the more useful my first reply can be.
Prefer email? Write to [email protected] instead.
- I read every enquiry myself and reply personally.
- If it looks like a good fit, we book a free 20–30 minute call.
- No pressure and no obligation — if a custom dashboard isn’t the right answer, I’ll say so.